Many Americans are under financial strain as they grapple with rising costs and carry growing balances on mortgages, credit cards and personal loans. Now, a new LendingTree study found that consumer debt is rising especially quickly in three states.
U.S. consumers increased their average total debt from $134,495 to $139,659 between Q3 2024 and Q3 2025 — an increase of 3.7%, or $5,164, according to the study.
Maryland experienced the largest increase, with an average total debt rising 10.3% from $170,251 to $187,750. Nevada followed, with an increase of nearly 10% and an average consumer debt of $163,999; and Idaho ranked third, with $161,941 in average consumer debt and a 9.3% increase.
Although these states saw the sharpest increases, consumer debt levels are rising nationwide. Missouri was the only state to record a decline, with average debt falling 0.3%. Meanwhile, average mortgage balances increased in 45 states, personal loan and credit card debts rose in 39 states, and average non-mortgage debt increased in 28 states.
Why debts are rising
“Given stubborn inflation, still-high interest rates and a tough job market, I tend to believe that most of the debt growth we’re seeing today is because of people struggling, but there’s never just one reason,” Matt Schulz, LendingTree chief consumer finance analyst, told LendingTree (1).
That complexity is evident in Idaho’s case: The state ranked among those with the largest increases in consumer debt, yet also recorded the fastest average real wage growth (6.7%) among U.S. states between July 2024 and June 2025, according to Visual Capitalist’s analysis of Bureau of Labor Statistics data (2).
For many, though, rising debt levels come from feeling increasingly squeezed. While inflation rates have come down from their highs in 2022, prices continue to rise (3).
Meanwhile, housing prices remain near historic highs (4). And mortgage rates, while below recent peaks, are still well above levels seen between the Great Recession and the early years of the pandemic (5). Both factors can lead to higher mortgage debt.
More than one-third (38%) of consumers surveyed in September 2025 by Achieve, a debt management company, say it’s “difficult” or “very difficult” to pay all of their bills on time, with two-thirds (67%) saying they don’t earn enough income to cover their spending.
The most commonly cited reasons for missed debt payments were a job loss or reduced income (21%) and higher costs of essential expenses (15%) (6). If prices continue to rise or the labor market weakens, more people could find themselves stretched thin.
Must Read
- Dave Ramsey warns nearly 50% of Americans are making 1 big Social Security mistake — here’s what it is and the simple steps to fix it ASAP
- Robert Kiyosaki begs investors not to miss this ‘explosion’ — says this 1 asset will surge 400% in a year
- Vanguard reveals what could be coming for U.S. stocks, and it’s raising alarm bells for retirees. Here’s why and how to protect yourself
Join 250,000+ readers and get Moneywise’s best stories and exclusive interviews first — clear insights curated and delivered weekly. Subscribe now.
How to rescue yourself from debt
With strong economic pressures across the U.S., it’s possible for almost anyone to find themselves drowning in debt. Some signs you may be getting in over your head include not knowing how much you owe, only being able to make minimum payments, or borrowing money to pay everyday bills, according to Debt.com (7).
Another red flag is having a debt-to-income (DTI) ratio above 40%. To figure this out, add up your total monthly debt payments (including your rent or mortgage) and divide that by your gross monthly income (8).
If you’re losing sleep over your finances or hiding your situation from family and friends, it may be time to make a change.
Begin by taking stock of what you owe. Create a list showing each lender, the balance owed and the interest rate, minimum monthly payment and due date. Prioritize bringing any delinquent accounts back into good standing, if possible.
Once you have a better understanding of your debt situation, consider which debt repayment strategy works best for you. Two of the most common are the debt avalanche method and the debt snowball method.
With the debt avalanche method, you pay off your debt in order of the highest to lowest interest rate. With the debt snowball method, you prioritize paying off the debt with the smallest balance first, then “snowball” into each subsequently higher balance.
You may be able to reduce interest costs and pay down debt faster by using a balance transfer credit card, many of which offer 0% introductory rates for six to 12 months. If your credit score is still in good standing, you may want to explore the option of a debt consolidation loan.
To find the money needed to execute these strategies — and avoid accumulating more debt — start by creating a budget that works for you (budgeting apps can help).
You may also need to increase your income. Explore ways to do this at your existing job; if none exist, you may want to consider switching jobs or taking on a side hustle.
Through all of this, you may want to consult a financial planner, financial coach, or credit counselor. While you might not be in a position to move to a cheaper state, understanding the forces behind rising consumer debt can help you better protect your financial stability.
Article sources
We rely only on vetted sources and credible third-party reporting. For details, see our editorial ethics and guidelines.
LendingTree (1; Visual Capitalist (2); U.S. Bureau of Labor Statistics (3); Federal Reserve Bank of St. Louis (4); Federal Reserve Bank of St. Louis (5); Achieve (6); Debt.com (7); Better Money Habits (8)
You May Also Like
- Turning 50 with $0 saved for retirement? Most people don’t realize they’re actually just entering their prime earning decade. Here are 6 ways to catch up fast
- This 20-year-old lotto winner refused $1M in cash and chose $1,000/week for life. Now she’s getting slammed for it. Which option would you pick?
- Warren Buffett used these 8 repeatable money rules to turn $9,800 into a $150B fortune. Start using them today to get rich (and stay rich)
- Here are 5 easy ways to own multiple properties like Bezos and Beyoncé. You can start with $10 (and no, you don’t have to manage a single thing)
Vawn Himmelsbach is a veteran journalist who has been covering tech, business, finance and travel for the past three decades. Her work has been featured in publications such as The Globe and Mail, Toronto Star, National Post, Metro News, Canadian Geographic, Zoomer, CAA Magazine, Travelweek, Explore Magazine, Flare and Consumer Reports, to name a few.
